Our story

From a field in Amrtisar
to a kitchen in Ottawa

Panjabi Swaad isn't a factory brand. It's one family's recipe, carried across an ocean and made fresh for yours.

The beginning

Roots in Amritsar

Our family farms land in Amritsar's small village, in Punjab. For as long as anyone can remember, panjeeri has been part of life there roasted in big iron karahis for weddings, for the cold months, and above all for new mothers.

The recipe was never written down. It lived in the hands of the women in our family: how dark to roast the flour, how much gond to fold in, when to add the jaggery. We learned it the way it was always taught by standing at the stove and watching.

Three generations making panjeeri in a Punjab village kitchen

“In Punjab, panjeeri isn't a snack. It's the way we care for the people we love.

How we got here

The journey

Generations ago

A recipe is born

Roasted, folded and shared on our family land in Amritsar, the proportions perfected over decades of winters and weddings.

A new home

Punjab to Ottawa

We moved to Canada and kept making panjeeri the only way we knew but missed sharing it the way we used to back home.

Two little reasons

Our kids

When our kids arrived, the old postpartum recipe came straight back to the kitchen. It reminded us how much this food still matters.

Today

Panjabi Swaad, for your family

We began making it for friends, then neighbours, and now for you in small batches, fresh, with nothing we wouldn't feed our own children.

What we hold to

Our promises

Nothing you wouldn't want

No fillers, no shortcuts, no mystery "flavours" just whole ingredients you'd recognise in your own kitchen.

Small & fresh

We'd rather make less and make it well than mass-produce. Every order is roasted close to when you receive it.

Rooted in Punjab

Our recipes and our shawls trace straight back to home, the same traditions, carried to Ottawa.

Small brand, real people

When you message us, you're talking to the family that made it, not a call centre.

Taste a piece of our home

Order fresh panjeeri or browse the Bukkal shawls, we'd love to share it with your family.

Shop panjeeri Shop shawls